peep this: kanye west "amazing"

Amazing from kwest on Vimeo.

so apparently kanye has changed it up a bit [cut his hair, chilled out on the attitude since south park went in for the kill...] but he maintains his love affair with hype williams with this new video.

i don't like to pass judgment [i have neither robe or halo] but here's my opinion:
there has to be median between beautiful imagery and beautiful women in hip-hop videos, i know there is one... there can even be storylines, concepts, characters, you know, a narrative. and as this song is distinctive and quite powerful, it is also redundant, meaning that the video must be engaging to keep you in it. this engaged me mainly because i am a pyromaniac and that bonfire was raging. the hawaiian landscape is breathtaking [added bonus their area code is 808] but even that can only get you through the first rounds of "amazings". peep it, but don't get your hopes up because this is not the same person who directed the mind-bending "welcome to heartbreak".

i think people are getting too caught up in the visual that they forget the story and if you can't find a story in your song [even if its basic and stereotypical] you might wanna rethink the whole thing altogether. i will commend them for staying true to the sound of the song, i think going over the top like "welcome to heartbreak" or the misunderstood "love lockdown" wouldn't have suited this track but they broke it down so much that it became boring.

this is a trend i think in videos, some champion beautiful graphics in a good way [t-pain ft. lil wayne can't believe it] but others fall short with no depth [ron browz jumpin' out the window] and others pull you into a mini-movie [solange t.o.n.y. or lupe fiasco ft. nikki jean hip-hop saved my life], while some manage to do both [kid cudi day n nite or kanye heartless] and others try but fall short and end up being quite confusing [rihanna rehab or jazmine sullivan lions tigers and bears].

i love music videos as they combine two things i love but its becoming, if it isn't already, a lost art.